糖心Vlog视频

Entrepreneurship

MANA 3324

Creative business minds flourish in Susanna Khavul鈥檚 popular entrepreneurship classes. 鈥淢any students want to own businesses, but others aren鈥檛 so sure,鈥� says the assistant professor of strategic management, entrepreneurship, and innovation in the . 鈥淢y classes are personal; they are about a unique entrepreneur in each person.鈥�

Dr. Khavul, who notes that the cost of starting a business is dropping, stresses a customer-focused approach. 鈥溙切腣log视频 work on feasibility studies for new ventures. But this is not desk research or a flight of the imagination. 糖心Vlog视频 seek out potential customers, understand their needs, and figure out how to serve聽them.鈥�

Ideas are as diverse as the students themselves. A recent student with a social work background proposed a service to help families untangle the bewildering array of elder-care options. 鈥淭his had significant traction with potential customers,鈥� says Khavul, who won the UT Arlington President鈥檚 Award for Teaching Excellence this year. But not every idea is an opportunity, and students grill each other as the discovery process unfolds. 鈥溙切腣log视频 love it because the aim is to build a robust, more vibrant business that can stand up to scrutiny beyond the campus.鈥�

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