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SMS Campaigns

SMS Communication Requests

How We Can Help

Timely, direct messaging that meets students where they are. We work with campus partners to deliver high-impact texts that prompt action at critical points in the enrollment cycle, from application deadlines to registration reminders.

Text messaging should be reserved for high-priority communications that require timely action.

Examples Include:

  • Registration reminders
  • Application deadlines
  • Event reminders
  • Missing document notifications
  • Enrollment next steps
  • Time-sensitive student actions

Text messages should not be used for lengthy informational updates that are better suited for email.

Important Guidelines

  • Text messages require documented student consent
  • Messages may be adjusted to meet compliance or character limitations
  • Requests promoting non-strategic or non-student-focused initiatives may be declined.
  • Text messages should complement, not replace, email communications whenever possible

Turnaround Time

Please submit text message requests at least 2 business days before your desired send date. High-volume campaigns or messages requiring audience development may require additional time.

Let's Get Started

Before submitting your request below, please consider the following and be prepared to provide the necessary resources for a successful launch.

Audience

  • Intended recipient population
  • Required filters or exclusions

Goal

  • Desired student action
  • Associated deadline

Timing

  • Desired send date and time

Message Content

  1. Craft your text message. Your first step to creating a message is to put pen to paper or fingertips to keyboard. Submitting a Word document is ok.
  2. Gather all your deliverables including event details (if applicable), necessary links for the message, and recipient list if a Slate query will not be used.
  3. Complete the form and include all necessary resources below. Our team will review the request and confirm the content, scope, timeline, and audience. The message will undergo testing and quality assurance review. Following your approval, the communication will be scheduled and deployed.


SMS Best Practices

Keep messages:

  • Short and direct
  • Focused on one action
  • Written in plain language
  • Free of unnecessary acronyms or jargon

Recommended length:

  • 160 characters or fewer when possible
  • Please refer to the Deliver Designer Guide for examples of text messages.

Important Guidelines

  • Text messages require documented student consent
  • Messages may be adjusted to meet compliance or character limitations
  • Requests promoting non-strategic or non-student-focused initiatives may be declined.
  • Text messages should complement, not replace, email communications whenever possible

Send Windows

Generally recommended:

  • 惭辞苍诲补测鈥揟丑耻谤蝉诲补测
  • 9:00 a.m. 鈥� 6:00 p.m. local time

Avoid:

  • Late evening communications
  • Early morning sends
  • Excessive message frequency
  • Multiple texts promoting the same action within a short timeframe