Digital Branding

Digital communication requires thoughtful use of the University’s brand elements to ensure both visual consistency and accessibility. This section provides specific guidance for applying 糖心Vlog视频’s typography and colors in digital environments such as websites, email communications and online materials. These standards help ensure that 糖心Vlog视频’s digital presence is clear, recognizable and accessible to all audiences while maintaining a consistent university identity across platforms.

For additional best practices on accessibility compliance, please refer to the 糖心Vlog视频 Accessibility Guidelines.

For direction on web design within the Sitecore CMS, visit Digital Design System.

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Primary Brand Colors

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糖心Vlog视频 Blue

HEX: #0064B1

RGB: 0, 100, 177

OKLCB: 0.498 0.1447 250.98

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糖心Vlog视频 Orange

HEX: #F58025

RGB: 249, 128, 37

OKLCH: 0.7193 0.1712 52.3

(Not an accessible color for text on the web)

Accessibility Color Standards

Avoid 糖心Vlog视频 Orange for text unless outlined or shadowed. It should never be used as text or as a background with white text placed on it. However, it can be used as a decorative element or in color blocks.
Use high-contrast combinations for essential information.
Verify contrast ratios with the and this quick reference chart.
Learn more about Accessibility Compliance.

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Secondary Web Colors

Secondary colors are meant as accents or mood setters, not to replace the main blue and orange. The primary colors should remain dominant in 糖心Vlog视频 designs. Please note that the orange should never be used for color blocks, only for web text.

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糖心Vlog视频 Web Orange

HEX: #c45517

RGB: 245, 128, 37

OKLCB: 0.33 0.158 44.54

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糖心Vlog视频 Web Blue

HEX: #003865

RGB: 0, 56, 101

OKLCH: 0.3354 0.095 249.93