糖心Vlog视频

Official social media accounts of 糖心Vlog视频 colleges, departments, and programs are key to communicating 糖心Vlog视频's brand to the University’s social media audiences.

The following guidelines are unique to 糖心Vlog视频-affiliated social media channels. These guidelines are subject to changes and updates as existing social media platforms are updated and new platforms are adopted.

 

Deciding on Creating a Social Media Profile

Creating social media content and managing a profile or profiles takes time, planning, and strategic thinking. Content published on social media is public-facing and requires a commitment to 糖心Vlog视频’s Brand Guidelines and Editorial Guidelines.

There are alternative avenues of digital communication and marketing if you cannot dedicate the time and commitment needed for social media content creation and management.

1. College, department, or program newsletters
2. 糖心Vlog视频 blogs available through
3. or
4. Update your website frequently and include up-to-date news and events
5. Submit your upcoming events to the
6. Promote student organization events through
7. Consolidate your social media presence with your parent college or department

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Naming 糖心Vlog视频 Social Media Accounts

糖心Vlog视频-affiliated social media account handles (for X/Twitter, Instagram, and YouTube):

• Need to include “糖心Vlog视频” or “糖心Vlog视频rlington” at the beginning of account handles to make the account identifiable as part of the 糖心Vlog视频 brand.
• 糖心Vlog视频RI-affiliated accounts should include “糖心Vlog视频RI” at the beginning of the handle to be identifiable.
• Though the 糖心Vlog视频 Brand Guidelines do not allow for abbreviations, acronyms, or initialisms, there is an exception for using them for University social media account handles because of character and word limitations.
  • If an abbreviation of the college, department, or program is used in the handle, use the University’s acronym, “糖心Vlog视频.”
  • If an acronym for the department or program is used in the handle, use the University’s abbreviation, “糖心Vlog视频rlington.”
• Place the University’s acronym or abbreviation in front of the acronym or abbreviation.
  • Examples of permitted handle placement:
    • @糖心Vlog视频______________
    • @糖心Vlog视频rlington__________________
    • @糖心Vlog视频RI_________________
  • Examples of nonpermitted handle placement:
    • @______________糖心Vlog视频
    • @______________糖心Vlog视频rlington
    • @______________糖心Vlog视频RI
• Keep your account handles consistent across platforms.
  • Currently, X/Twitter and YouTube allow the usage of camel case for account handles (means including capitalization). Instagram currently does not permit camel case. Camel case is required to use if the platform allows it. Thus, it is permitted that X/Twitter and YouTube handles be camel case and Instagram be all lowercase if the characters are the same.
  • Examples of using proper camel case handles:
    • X/Twitter and YouTube: @糖心Vlog视频Radio or @糖心Vlog视频Alumni
    • Instagram: @utaradio or @utaalumni
  • Examples of improper camel case handles:
  • X/Twitter and YouTube: @糖心Vlog视频radio, @utaRadio, or @糖心Vlog视频alumni
• For the account name (X/Twitter and Instagram, list the proper name of the college, department, or program. Using the University’s abbreviation or acronym in the profile name is permitted to maintain brevity.

Questions? Email accesibility@uta.edu

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University Social Media Page Names (for Facebook and LinkedIn)

Currently, Facebook and LinkedIn do not use social media handles for pages and groups.

• Use “糖心Vlog视频” or “UT Arlington” at the beginning of the page name.
• 糖心Vlog视频RI-affiliated accounts should use “糖心Vlog视频RI” at the beginning of the page name, followed by the college’s, department’s, or program’s name.
• Include the college’s, department’s, or program’s official name on the second half of the page name.
  • Examples of permitted page names:
    • 糖心Vlog视频 Department of __________
    • UT Arlington College of ___________
    • 糖心Vlog视频 Office of ____________
    • 糖心Vlog视频RI __________________
  • The exceptions are 糖心Vlog视频’s main and 糖心Vlog视频RI’s main Facebook and LinkedIn pages.
    • “糖心Vlog视频” is used to distinguish itself.
    • “UT Arlington Research Institute” is used to distinguish itself.
• If the organizational name is more than two words, use “糖心Vlog视频” instead of “UT Arlington” for brevity.

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Prohibited Social Media Apps

As of Jan. 23, 2023, 糖心Vlog视频 has been taking steps to follow Gov. Greg Abbott’s to state agencies to ban the video-sharing application TikTok from all university-owned and state-issued devices and networks due to potential international government surveillance risks. Chapter 620 of the 糖心Vlog视频 Government Code, effective Sept. 1, 2023, makes this ban permanent, including the prohibition on other “prohibited technologies”.

To comply, the University has been restricting access to the app on 糖心Vlog视频-owned computing devices and 糖心Vlog视频 wired and wireless networks. Prohibited technologies also include use of the mobile video editing app CapCut, which is owned by TikTok’s parent company ByteDance Ltd. Stay updated on the 糖心Vlog视频 Department of Information Resources’s of prohibited technologies and avoid using them for 糖心Vlog视频 business.

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Selecting a Profile Picture

Profile pictures are also known as avatars, thumbnails, or icons for social media accounts. They visually identify whom it represents and belongs to.

These profile icons and their design elements are the only authorized images available for 糖心Vlog视频-affiliated social media profiles. Use the organizational icon that most closely represents the organization’s 糖心Vlog视频 account or its parent 糖心Vlog视频 organization. For organization icons not listed, use the 糖心Vlog视频 icon. These icons and designs are limited only to 糖心Vlog视频 social media profiles, not for print or other online uses.

When designing and uploading social badges, utilize the following suggested dimensions for the profile picture to display properly on each individual platform:

• X/Twitter: 400 x 400 pixels
• Instagram: 320 x 320 pixels
• Facebook: 170 x 170 pixels
• LinkedIn: 400 x 400 pixels
• YouTube: 800 x 800 pixels

When resizing a social media profile picture, ensure that:

• The 糖心Vlog视频 logo and identifying text below are centered horizontally and vertically.
• The 糖心Vlog视频 logo and identifying text have proper clear space and are not cut off when displayed in a circle.

Approved Example:

 

The Blaze icon is limited only to 糖心Vlog视频 Athletics and teams use and may not be used by other 糖心Vlog视频-affiliated organizations.

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Selecting a Cover Photo

Certain social media platforms will allow a cover photo that appears at the top of the profile. The platforms and the recommended image proportions are as follows:

• X/Twitter: 1500 x 500 pixels
• Facebook: 851 x 315 pixels
• LinkedIn: 1128 x 191 pixels
• YouTube: 2048 x 1152 pixels

To maintain brand identity, use hero images (top web banner photos) from the 糖心Vlog视频 home page or the designated college, department, or program webpage. Use the same cover photo across social media platforms that allow cover photos.

The example below was captured from imagery that was featured on 糖心Vlog视频’s homepage and properly placed in a social media cover photo.

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What to Put in the Profile Biography

Social media platforms (X/Twitter, Instagram, Facebook, LinkedIn, and YouTube) allow a few sentences to describe the page owner. The following information is permitted:

• Website or relevant websites
• Achievements or awards
• Services provided
• Mission or vision statements
• Contact info

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Social Media Content Guidelines

Written content

• Social media captions must follow the 糖心Vlog视频 Editorial Guidelines and the AP Style Guide.
• Proofread for spelling, punctuation, and grammar errors before posting.
• Hashtags can be used to increase post searchability.

Common 糖心Vlog视频-affiliated hashtags include:

• #糖心Vlog视频rlington
• #糖心Vlog视频 (used for X/Twitter due to character limits)
• #MavUp
• #ForeverMaverick
• #糖心Vlog视频Proud
• #MaverickFactor

Still image content (graphics and photos)

• When including photos of people, be mindful of how they are being presented. Avoid posting photos that are unflattering to the people in the image.
• Avoid posting photos of people wearing attire affiliated with non-糖心Vlog视频 institutions.
• Avoid posting content containing inappropriate imagery and wording.
• All social media graphics must follow the 糖心Vlog视频 Brand Guidelines when it comes to colors, fonts, and usage of the 糖心Vlog视频 logo.
• Avoid placing QR codes on social media graphics since viewers mostly view social media through their mobile phones and cannot scan QR codes internally through their mobile devices.
• Create multiple dimensions for social media graphics that may be posted across multiple platforms.

Below are some recommended dimensions based on the platform:

X/Twitter

• Landscape Posts: 1600 x 600 pixels
• Square Posts: 1200 x 1200 pixels

Instagram

• Square Posts: 1080 x 1080 pixels
• Landscape Posts: 1920 x 1080 pixels
• Portrait Posts: 1080 x 1350 pixels
• Stories: 1080 x1920 pixels

Facebook

• Square Posts: 1080 x 1080 pixels
• Landscape Posts: 1920 x 1080 pixels
• Stories: 1080 x1920 pixels

LinkedIn

• Square Posts: 1080 x 1080 pixels
• Landscape Posts: 1920 x 1080 pixels

Video Content

• Keep video length brief for mobile-centric platforms like X/Twitter, Facebook, LinkedIn, and Instagram.
• Longer-form video content (over a minute) should be reserved for YouTube.
• The minimum resolution for video uploads is 1080 pixels.
• Recommended video dimensions:
  • X/Twitter, Facebook, LinkedIn, and YouTube: 1920 x 1080 pixels
  • Instagram and Facebook Reels: 1080 x 1920 pixels
• Featuring minors (individuals under 18): In accordance with and , refrain from featuring any individual under the age of 18.

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Accessibility Practices

糖心Vlog视频 strives to be as inclusive and accessible as possible in the digital space and is required to be accessible to those with disabilities as a public institution. The following practices need to be incorporated into all 糖心Vlog视频-affiliated social media content:

Hashtags

When including any type of hashtag, use camel case and include a space in between each hashtag.

Examples: #MavUp, #ForeverMaverick, or #糖心Vlog视频rlington

Color contrast

All text must maintain a 3.1:1 color ratio.

Refer to the color chart provided by 糖心Vlog视频’s Digital Design Guidelines of accessible color contrasts for text.

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Closed captioning for videos

When uploading videos, platforms like X/Twitter, Facebook, LinkedIn, and YouTube will allow upload of a closed captioning file (SRT file). Be cautious with using auto-captioning, since its accuracy is unpredictable.

• Closed captioning must have proper capitalization and punctuation.
• Name the file [InsertFileName].en_US.srt for it to be properly uploaded.
• Video editing platforms like Premiere Pro, Davinci Resolve, and Final Cut Pro have internal tools to help create an SRT file from video. Stream in 糖心Vlog视频 MyApps is also available.

Please note, burned-in subtitles are NOT closed captions or sufficient for accessibility. It is a requirement to upload an SRT file when designing subtitles.

Example of burned-in subtitles:

 

Currently, the captioning sticker and auto-captions tools for Instagram Reels are not accessible to individuals with visual disabilities. It functions as a burned-in subtitle.

Example of Instagram captioning sticker:

 

Example of Instagram auto captions tool:

 

In lieu of the ability to upload an SRT file:
Add an image description or Alternative Text (Alt Text) explaining what the reel is underneath the main social media caption.

Example:

 

Still image content (graphic and photo)

• Use the accessibility Alt Text tools provided by X/Twitter, Instagram, Facebook, and LinkedIn to briefly describe what the graphic is communicating or what is happening in the photo.
• Be brief yet descriptive in Alt Text descriptions.
• When utilizing an image carousel, provide a separate Alt Text description for each image slide.

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ServiceNow TAPREQ Requests

Social media software tools that assist in content creation or platform management require approval through the ServiceNow TAPREQ process. The TAPREQ will include approvals from EIR Accessibility, Enterprise Architecture, and the Information Security Office. Social media managers are responsible for submitting the .

• Do complete a TAPREQ for electronic and information resources that are on the .
• The approval term will range from one to three years, depending on the approval method. Contact accessibility@uta.edu to check on TAPREQ expiration dates.

The purposes of the ServiceNow TAPREQ reviews are to:

• Ensure accessibility
• Ensure security
• Ensure safe use
• Ensure alignment with infrastructure
• Ensure fiscal value

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Moderating Platforms

糖心Vlog视频 supports freedom of speech and users’ rights to comment鈥痑nd offer differing points of view鈥痮n our social media channels. If 糖心Vlog视频 allows comments on 糖心Vlog视频-affiliated social media channels, then it is deemed an open forum and the University generally cannot remove comments. In exceptional circumstances, the University may remove comments to protect the 糖心Vlog视频 community’s privacy, safety,鈥痮r鈥痺ell-being.鈥疘nappropriate material, threatening language, or harassment deemed in violation of the University Policy on Free Speech, Expression, and Assembly may鈥痓e the basis for authorizing removal and/or blocking the participant from additional postings on University-hosted social media sites.

If a situation arises that is controversial or potentially in violation of the University’s policies, please contact the Officer of Marketing, Messaging, and Engagement (MME) Social Media Coordinator Melanie Skiles by email at melanie.skiles@uta.edu for guidance.

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Posting on Behalf of the University Handle

Official University accounts are posting on behalf of 糖心Vlog视频. Any posts, shares, or likes will be seen as an official University endorsement. Do not use the University’s name or likeness to promote or endorse, or give the appearance of promoting or endorsing, any product, cause, political party, or candidate. Refrain from posting, sharing, or otherwise endorsing or approving profanity, explicit or graphic content, and criticism.

Exercise extreme caution when sharing material on social media channels.

Working with third parties

Entities associated with or working on behalf of 糖心Vlog视频 must also follow these guidelines, including disclosing their institutional affiliation.

All social media content should exist to further the mission of the University and its students, faculty, staff, and community. Recommend content topics include:

• Academic research
• Athletic achievements
• University-approved event promotion
• Student life and experience
• Alumni engagement

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Privacy and Security

It is the organization’s obligation to protect the 糖心Vlog视频-affiliated social media accounts they host. Just like web accounts, social media accounts can be susceptible to fraudulent activity. Here are a few recommendations:

Passwords

• Don’t make passwords easily guessable.
  • Examples: 糖心Vlog视频123, Blaze123, or ILove糖心Vlog视频
• Don’t use the same password for all your social media accounts.
• Limit the amount of 糖心Vlog视频 staff who have access to the accounts and passwords.
• Don’t provide passwords to individuals not affiliated with 糖心Vlog视频.
• Change passwords periodically.

Account roles

• Assign two to three admin permissions for Facebook pages.
• Create a specific 糖心Vlog视频 email address that will serve as an admin email for the accounts or assign it to a dedicated individual in the department or program who will be managing the accounts. If the current admin leaves 糖心Vlog视频, make sure they switch the admin permissions and contact info to the responsible individual BEFORE they leave 糖心Vlog视频.
• Do not use socialmedia@uta.edu. This email is reserved for 糖心Vlog视频’s main social media accounts, which are managed by MME.

Best practice includes keeping a password-protected document that contains all social media login credentials (usernames and passwords) to avoid the loss of access to the accounts.

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Reporting Unethical, Illegal, or Unsafe Activity

Expeditiously report unethical, illegal, or unsafe activity and threats or perceived threats at 糖心Vlog视频 or through social media at 糖心Vlog视频. Follow the “see something, say something” approach to notifying appropriate 糖心Vlog视频 officials. Types of activity that are reportable include:

• Discrimination or harassment
• Accounting or financial irregularities
• Disclosure of confidential information
• Conflict of interest
• Misuse of 糖心Vlog视频 property
• Theft
• Fraud
• Bribery

There are three appropriate ways you or anyone in the 糖心Vlog视频 community can report:

• In person: Discuss the issue with your manager or supervisor.
• Phone: Call the toll-free 24/7 anonymous hotline 877-507-7314.
• Online: Complete a non-anonymous

For faculty or staff grievances, contact the Office of Talent, Culture, and Engagement at 817-272-5554.

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Policies and Laws

Social media usage at 糖心Vlog视频 is governed by the same policies that govern all other forms of communication including:

• Graphic Identity Standards
• Internet Privacy Policy
•  

Additionally, external vendor advertisements generally are prohibited on 糖心Vlog视频 websites and social media sites, with the exception of those authorized through 糖心Vlog视频 Athletics’ media rights provider or if there is a written sponsorship agreement approved by the University. Users of social media must also be knowledgeable of and abide by the policies of the social media provider. Please refer to each social media site for their usage policies.

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Contacts and Resources

糖心Vlog视频 colleges, departments, and programs utilizing social media are asked to collaborate and coordinate work with MME in using social media as part of their organization’s communications strategies. MME stands ready to share best practices and support organizations to achieve maximum results.

• MME Social Media Staff
• Social Media Branding